Ready to Burn logo

CLIENT: Woodsure

PROJECT: Ready to Burn logo

November 1, 2017

Ready to Burn logo

Woodsure – the UK’s only wood fuel quality assurance sheme – asked us to design branding for the ‘Ready to Burn’ initiative. Ready to Burn will help homeowners look after their stoves along with improving air quality, and is currently being launched at a series of nationwide events.

A hot topic

Air quality and wood fuel has become a hot topic – and stove owners are being asked to think about the impact of burning poor quality of logs has on the environment. A stove is only as good as the wood it burns and the Ready to Burn logo is designed to reassure those who purchase logs, with its logo, that they are dry enough and ready to burn.

While stove manufacturers continue to develop new and enhanced products to improve efficiency and clean burning, it is the critical issue of wood fuel that plays the biggest role in the air quality solution across existing and new appliances says Bruce Allen, Chairman of Woodsure. “Today, modern heating appliances are highly engineered, efficient pieces of technology that do a fantastic job – but they can only do so much without quality wood fuel.”

Government backed

The government-backed scheme will set a benchmark for logs and other wood fuels in the UK, to help with identifying wood that has been carefully chosen and Ready to Burn.

The Minister for the Environment, Therese Coffey said

“Many of us enjoy a fire at home, but what you burn, and how you burn it, has a real impact on air quality for our family and friends around us.”

She continued, “The Ready to Burn logo will allow people to easily identify clean, quality wood fuel, allowing them to make informed choices that will not only benefit their appliances, but also wider air quality.


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