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Corporate Identity
Corporate Identity, in pure marketing terms, is taken to be the persona, or
personality, a company projects to the outside world. This will encompass everything
from the company's visual presentation, through all forms of communication,
to corporate behaviour and ethics. In this area, we're concentrating on the visual
identity and branding aspects.
A consistent message
The way your company presents itself will have a direct bearing on how existing
and potential customers view your business, and increasingly, in today's crowded
market place, whether they choose to trade with you. Ideally an identity needs to
be applied to all aspects of a company's operations from stationery, through literature to web
sites and signage. The message needs to be clear and consistent across all media.
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Branding
A logostyle is usually at the centre of a company's branding as it is identifiable
and will set your business apart from other companies. Usually, the logostyle will give
the viewer a good idea of what the company does and the way the company wants
to be viewed.
Working together
A successful identity won't only talk to your company's customers, but also
to suppliers and, most importantly, to your employees. Research shows that identification
with an organisation's identity enhances commitment, job
related motivation and satisfaction.
You'll find examples of how the identities we've created have been applied to
other media throughout the site.
> Click to view identities & branding
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